Idea: CopyCarrot

I've had an idea stewing in my mind gravy for a while now that I think could be a pretty cool solution to the whole music industry fail whale thing.

I call it CopyCarrot. As in, the industry has tried the stick, now they should try the carrot. The basic idea is that you embed info in every bit of digital music (MP3 files, CDs, etc.) that contains a standardized link to the artist's PayPal account, or whatever they prefer--it shouldn't be tied to any specific payment gateway, and allows you the music fan to pay them whatever you wish for that song or album or whatever. There's no obligation, there's no digital rights management (read: restriction), just a link that allows peoples' music players to tell them, "Hey, [artist] made this. Care to throw a little money their way? (Yes / No / Stop Asking)."

It would then be tied into your iTunes / Amazon / PayPal / whatever account so that kicking the artist a buck or two would be extremely fast and easy. Obviously consumers would be able to choose if they wanted that tied together or not, it would be up to them and the software / music player they were using.

Of course many people wouldn't pay, and some people would even strip that info out of the songs they passed around the 'Net just like they do with any sort of DRM that the industry tries to add now. But I bet 2 really important things would happen:

1. Enough people would pay enough money for the music they loved that it would make life noticeably easier for artists, and it would do it with no middle man. And really, making it just a little easier for the artists would go a long way.
2. Most people would leave the info in there because it wouldn't restrict their ability to listen to the songs, and it wouldn't even nag them if they told their music player to stop pestering them about paying for their music. In general, people think artists should be compensated, and they respect systems that leave them in control of that decision. It's only when the recording industry middlemen try to impose a bunch of restrictions on how, when, and where they listen to music they have paid for that consumers try to circumvent those restrictions. CopyCarrot imposes no restrictions; it only adds information.

Software that reads this info could be configured to ask people to pay every time they start playing something new, or every X months, or every time they play a song Y+ times, or never. It could also show them what they've paid for, and what they haven't, and nifty graphs showing how much they've paid which artists, per track, per album, etc. Or how much their entire collection is worth vs. how much they've paid. But the point is, it doesn't treat fans as criminals. It recognizes that sharing music is not only a social good (it's not stealing when no one has lost anything, and great art should be shared), but also that spreading the art around helps the artist when it contains a handy link to pay them for their amazing work.

And then obviously you could start doing the same thing with movies, books, images, software, and any other kind of digital media. Artists could also offer promos to encourage people. Like, "Pay me $25 or more for my album today, and I'll get you into my next show in your town for free!" They could also embed other info like their Twitter account or their Last.fm page and then music players could link you straight to those things. It would be a direct artist-to-fan-to-artist circle of love that made everyone happy and gave fans great music and artists money in their pocket to eat food so they can make more great music. Awesome.

And then lastly, and this would be the coolest part of all, it would setup a dynamic where it was in the artists' best interests to encourage their fans to send their music far and wide, to as many people as possible, via whatever systems they prefer. The more people get those MP3's, the bigger the pie from which X% of them will pay the artist an average of $Y per track.

I think this would be pretty great. One of those things I'd like to leave my day job for awhile to go work on. But what say you, dear readers of my bloggity blog?